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How to help spread the word about SKY LANTERN!

A few ideas to help spread the word about SKY LANTERN!

Hey there friends! Today is the day!

Some of you have asked how you can best help get the word out about Sky Lantern, which I appreciate so much. I think a lot of it comes naturally if you love the book (and I think you will!)

  1. sky lantern final coverBuy the book.

    Sky Lantern won’t get on any bestseller lists if no one is buying it. 🙂 It doesn’t matter where you buy it. Also: more than any other book I’ve written, this is a great book to give as a gift.

  2. Tell your friends about the book! 

    There’s this theory in advertising that says that people don’t choose to act on something until they’ve seen it at least three times. So if you are willing to choose three or more things to do/share/try on this list sometime in the next week, that would be amazing. Here are a few ideas!

    • Share a link to the book at your favorite bookstore. Amazon | Barnes and Noble | Books A Million | IndieBound | Powell’s  OR you can send people straight to the publisher website here.
    • Share these pictures. My publisher put together a few pictures designed to share on your fave social media sites. You can see them here, here, here and here. If you add your own thoughts, all the better.
    • Share the original letter. This has been shared thousands and thousands of times, but it’s still having a strong positive effect on so many people as they read it. I’m humbled by that, and so glad when more people read it.
    • 12248026_10153378586398935_1980698810148688072_o
      My friend Shasta bought one of the first copies of Sky Lantern from Barnes and Noble yesterday. She went straight home and put this picture up on Facebook!

      Share your own pictures! If you see the book at a bookstore, put it up on social media! You don’t even have to buy it, just show that you found a copy “in the wild.” I’ll gladly retweet/repost/etc pics you tag me in.

    • Make a list of your friends most likely to enjoy the book and tell them about it! Everyone loves a personal recommendation.

      3. Invite people to the signing!

      Friday, November 20th, we’re going to have a book launch/signing party at Powell’s in Beaverton, Oregon. Come if you can, and if you can’t, tell your Portland area friends to come by. We’re going to have fun!

      4. Review the book.

      Doesn’t matter if it’s on Goodreads, or a site where you buy books or your own personal blog or social media place, reviews help sell books. In fact, the *number* of reviews does more to sell books than how positive the reviews are. So if you’ve read the book, even a couple sentence review like, “It made me cry in front of a lot of people. It was good” is a HUGE help.

      5. Suggest the book to your book club.

      If you have a book club! I’d be glad to “visit” via Skype or Google with your book club. Just let me know! There is a discussion guide in the back of the book, broken up specifically to make it easy for book clubs to use.

      6. Ask your library to buy a copy.

      Most libraries will buy books requested by their customers. (Patrons? Matrons? I can’t figure out the right term!)

Thank you so much for your help in telling other people about this book. Writing the letter was done on a whim and had such a huge impact on so many people… I’m hopeful this book will be even more powerful and transformative. It’s about love, about kindness and thinking of others. I think we can all agree this is something we need more of in the world right now.

Please also feel free to send people along to my facebook group, or to Twitter or Instagram.


If you see other people share, please like/support/share each other’s posts.

Thanks so much, friends. There are a lot of great surprises coming in the next couple of weeks. I’m excited to share them with you, and am so thankful for your help in sharing this book.

By Matt Mikalatos

Matt Mikalatos is a writer not a fighter.